Jerry Wayne Longmire × Outlaws & Gents

Outlaws & Gents has teamed up with comedian, podcaster and author Jerry Wayne Longmire — the voice behind The Reckon Yard and one of comedy's most-watched, most-loyal followings. Two brands, one idea: authentic, no-nonsense quality for real men.

Who is Jerry Wayne Longmire?

Jerry Wayne Longmire is a Houston-area comedian, content creator and podcast host whose brand, The Reckon Yard, has built one of comedy's most loyal audiences — more than 1.5 million followers across platforms, roughly 300 million impressions a year, a 22% engagement rate and 72.4% audience retention. His debut book, The Reckon Yard, is forthcoming from Santa Fe Writers Project in Spring 2027, with television and film sub-rights attached.

What Jerry uses

Jerry's daily lineup is the Pine & Cedar Beard Oil and the Tobacco & Vanilla Beard & Body Butter — and the Hair Cream when he's on stage. In his words:

"I use the Pine & Cedar beard oil and the Tobacco & Vanilla beard and body butter every day. You can use them separately, but applied together they keep my beard easier to manage with my hands all day long and far less dry. I use the butter on my tattoos as well — it makes them pop and look less aged — and on the dry spots on my elbows that nothing else seems to work on. I also like the way the oil makes the skin under the beard feel; I work it past the hair and into the 'chin scalp.' It really fights itchiness, especially in dry environments.

I use the hair cream when I go out for the day or have performances, because it doesn't look shiny or gelled up — I can still run my hands through it and it stays soft. Good hold, too, without being stiff or weird looking." — Jerry Wayne Longmire

Shop the full line →

Why the partnership fits

Outlaws & Gents was built out of frustration with overpriced, underperforming grooming products and a conviction that American men deserve better. Co-Founder and CEO Shayne Brown started home-formulating beard oils in 2016, and the line evolved through his kitchen — every ingredient and its purpose rethought and reformulated end to end — into the brand it is today, made small-batch in the USA with premium, globally sourced ingredients. Jerry tells it straight; so do we. Read the partnership announcement →

Follow Jerry

Catch Jerry Wayne Longmire on The Reckon Yard and across his platforms:

Unruly by Nature. Refined by Choice.