FOR IMMEDIATE RELEASE
The American-made men's grooming brand joins forces with one of comedy's most-watched voices, reaching more than 1.5 million followers across platforms.
SAN ANTONIO, TX — Outlaws & Gents Grooming Co., the Texas-born men's grooming brand owned by serial entrepreneur Shayne Brown, Co-Founder and CEO, this week announced an exclusive brand partnership with Jerry Wayne Longmire — comedian, content creator, podcaster, and author — whose audience of more than 1.5 million followers delivers an estimated 300 million impressions annually.
The partnership pairs two brands built on the same philosophy: authentic, no-nonsense quality for real men. Longmire's audience — predominantly male, predominantly Southern and Western, ages 25–55 — mirrors the Outlaws & Gents customer at a near-perfect overlap. Sales conversions were recorded within hours of the first sponsored content going live.
Outlaws & Gents was built from frustration with overpriced, underperforming grooming products and a conviction that American men deserve better. Shayne Brown — serial entrepreneur and founder of the Diesel Barbershop and Henley's Gentleman's Grooming brands, with more than 30 locations across Texas and beyond — started home-formulating beard oils in 2016 and reformulated the line end to end into the brand it is today. The brand formulates its beard oils, hair creams, pomades, body butters, and tattoo care line with premium ingredients, made and sourced with care and sustainability in mind. Brown built Diesel and Henley's on the belief that a great grooming experience should feel more like a hangout than a transaction. "If you're a client of ours, it should feel more like a long-term relationship," Brown says. Outlaws & Gents extends that philosophy into products men can take home.
Jerry Wayne Longmire is a Houston-area comedian, content creator, and podcast host whose brand, The Reckon Yard, has cultivated one of comedy's most loyal followings — boasting a 22% engagement rate and 72.4% audience retention. His debut book, The Reckon Yard, is forthcoming from Santa Fe Writers Project in Spring 2027, with television and film sub-rights attached.
Longmire will feature Outlaws & Gents products across his social platforms and on The Reckon Yard podcast. Fans can find Outlaws & Gents products at outlawsandgents.com.
Meet Jerry Wayne Longmire and see the products he uses →
About Outlaws & Gents Grooming Co.
Outlaws & Gents Grooming Co. is a Texas-based, American-made men's grooming brand offering a full line of beard care, hair care, tattoo and skin care, and grooming kits formulated with premium ingredients. Owned by Co-Founder and CEO Shayne Brown — serial entrepreneur, founder of Diesel Barbershop and Henley's Gentleman's Grooming, and San Angelo native — Outlaws & Gents is built on the conviction that quality grooming shouldn't require compromise. Unruly by Nature. Refined by Choice. Shop at outlawsandgents.com.
About Jerry Wayne Longmire
Jerry Wayne Longmire is a comedian, content creator, podcaster, and author based in the Houston, Texas area. With more than 1.5 million followers across platforms and an audience generating roughly 300 million impressions per year, Jerry Wayne is one of stand-up comedy's most authentic and most-watched voices. His debut book, The Reckon Yard, is forthcoming from Santa Fe Writers Project in Spring 2027. More at jerrywaynelive.com.
Media Contact
Rachael Carr
Talent Manager, Jerry Wayne Longmire
management@jerrywaynelive.com
832.256.5786
Outlaws & Gents Contact
Shayne Brown
Co-Founder & CEO, Outlaws & Gents Grooming Co.
shayne@outlawsandgents.com
# # #
Leave a comment
All comments are moderated before being published.
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.