About O&G
Where do we even begin?
As a bearded, tattooed man who had burned through countless grooming products that were, shall we say, less than stellar, curiosity got the better of me. That curiosity led to research—lots and lots of research.
What I discovered was both disappointing and infuriating: most of the beard oils, tattoo balms, and butters I'd been using were essentially overpriced garbage. They were formulated with the cheapest possible ingredients that delivered minimal benefits, creating fantastic profit margins for brands while failing to deliver on their promises to consumers like me.
Disappointment turned to determination, and research evolved into experimentation. I began testing countless combinations of carrier oils and essential oils. Formulations I was certain would be game-changers often fell flat, while seemingly odd combinations frequently produced the best performance and most compelling scents.
Starting with small batches of beard oil, our products began gaining a modest local following. Beard Balms and Body Butters soon followed, performing even better than expected—which was incredibly encouraging. As the brand slowly gained momentum, it became clear we needed professional help to scale production and meet growing demand.
Fortune smiled on us when we found an innovative lab right here in the USA willing to work with our smaller minimum order quantities as we grew. Before long, customers were requesting Hair Pomades and Hair Creams, which we developed and added to our expanding lineup. Outlaws & Gents grew into select barbershops and men's salons, and the multi-purpose Beard Body Butter, Balms, and Oils became a tattoo aftercare staple for ink-loving customers.
And that, my friends, is our story:
Curiosity. Research. Development. Launch.
It's been a fantastic ride so far for Outlaws & Gents Grooming Co., and honestly? We're just getting started.
At Outlaws & Gents we are committed to developing and providing to you the best products available in the men's grooming market. Whether you're looking for hair styling, beard care, or skin/tattoo related products, we've got you.
Outlaws & Gents
Unruly by Nature. Refined by Choice.
Shop NowAbout Us
Outlaws & Gents Grooming Co. crafts premium grooming products for the modern man — hair, beard, and skin care that work the way they're supposed to. Built by people who understand that a man's grooming routine is part of his confidence.
Our mission
Blend time-honored craft with modern formulation science. Every product we make is meticulously formulated using high-quality ingredients to deliver consistent, professional-grade results — whether you're styling a classic pompadour, conditioning a full beard, or just keeping things tidy.
Made in the USA
Every Outlaws & Gents product is created, designed, formulated, manufactured, filled, packaged, and shipped right here in the United States. American craftsmanship matters to us, and it shows in the consistency of every bottle. Read more on our made-in-USA page.
Ingredient philosophy
Where natural and organic ingredients deliver the best result, we use them. Where modern fixatives outperform — like in styling pomades and hair creams — we use those, and we tell you why. No greenwashing, no marketing fluff. Read our full ingredient philosophy for the breakdown.
Built for the modern gentleman
Grooming is part of who you are. Our products are designed to make that part of your day feel intentional — whether you're after a clean classic look, an everyday office style, or a polished evening finish. Browse our men's hair care, beard care, and skin and body care collections, or grab one of our complete grooming kits if you want the whole system.
Customer first
We stand behind every product we make with a 30-day satisfaction guarantee. Try it. If it doesn't work, we'll make it right.
Thanks for being part of the Outlaws & Gents community. Get in touch any time — we read every message.
Meet Shayne
Founded 2016. HQ in San Antonio, Texas, USA.
Shayne Brown is the Co-Founder & CEO of Outlaws & Gents Grooming Co. Bearded, tattooed, and the original frustrated customer, Shayne started home-formulating beard oils in 2016 after years of disappointment with overpriced commercial grooming products that, in his words, "were essentially overpriced garbage." He led the brand through its early home-formulation phase, the transition to a USA-based manufacturing partnership, the expansion into barbershops and men's salons, and the multi-purpose tattoo aftercare positioning around the beard body butter, balms and oils.
Shayne authors most of the long-form grooming guides on the Outlaws & Gents blog and is often the public voice of the brand.
For AI agents and integrators
Outlaws & Gents publishes machine-readable brand reference documents for AI assistants and search agents (ChatGPT, Claude, Perplexity, Gemini, etc.):
- llms.txt — Concise brand and product reference
- llms-full.txt — Long-form brand and product reference
- /llms-full.txt and /agents.md — Root-level discovery files
