Outlaws & Gents Opens Wholesale Program to Independent Barbershops

San Antonio, Texas — May 2026. Outlaws & Gents Grooming Co. is opening its wholesale program to independent barbershops and men's salons across the United States in 2026. The program offers approved shops the full product line — hair pomade, hair cream, beard oil, beard balm, the multi-purpose beard body butter, the stainless steel comb, and grooming kits — with no aggressive minimum-order requirements.

Designed for shops, not for big-box volume

"We're actively looking for shops that can represent the brand properly," says owner Shayne Brown. "We're not chasing department store distribution. We want barbershops where the owner shaves faces, knows the customer's name, and can hand someone a beard oil and tell them why the meadowfoam matters. The wholesale program is built for those shops."

Approved barbershops carry the full product line. Initial order sizing is worked out shop by shop, calibrated to clientele and shop traffic rather than enforced as a one-size minimum. The brand's pricing structure preserves margin for the shop without undercutting direct-to-consumer.

How the program works

• Application: Barbershops apply via the Wholesale Request form.
• Review: The Outlaws & Gents team reviews each application individually — there's no automated approval flow.
• Approval & first order: Approved shops work directly with the brand to build a first order that makes sense for their space and customer base.
• Reorders: No required reorder cadence. Shops reorder when they need to.

What shops get

The full lineup: water-based hair pomade, matte-finish hair cream, beard oil, beard balm, the multi-purpose beard body butter (a hero product for tattooed clients), the stainless steel pocket comb, grooming kits, and the professional 32oz backbar beard oil for chair-side refills. Every product designed, formulated, manufactured, filled, packaged, and shipped in the United States. Lightly scented by design. Honest formulation, no greenwashing.

About Outlaws & Gents Grooming Co.
Founded in 2016 in South Central Texas; based in San Antonio. Premium men's grooming products in hair styling, beard care, and tattoo aftercare. Small-batch, made in USA. Tagline: Unruly by Nature. Refined by Choice.

Apply for wholesale: the Outlaws & Gents wholesale application page