Hair Care

What is the right hair care product for the look you want?

Walk into any barbershop and you'll get the same answer to "cream or pomade?" — it depends on the hair you've got and the finish you're after. Outlaws & Gents men's hair care is built on two workhorses: a water-based Hair Cream for a natural, low-shine, all-day-pliable look, and a water-based Hair Pomade for stronger hold and a classic combed finish. Pick the cream when you want your hair to look like hair — slicked-back, side-part, or a relaxed daytime style you can run your fingers through. Pick the pomade when you want a sharper hold that survives a full day and still re-combs clean. Dialing in a specific style? Our guides to the classic pompadour and how to slick back hair walk through the technique step by step.

Why are these products water-based instead of "all natural"?

Here's where we don't follow the crowd. The Hair Cream and Hair Pomade use synthetic performance fixatives — on purpose — and they're both water-based. We could chase the "100% natural" label every other brand shouts about, but natural-fixative pomades attract bees, smell like a beehive or a flower garden, and quit holding by lunch. That's not the standard a man should accept from his hair care. The synthetic fixative system gives you professional hold, a scent that stays in its lane, and a clean washout — water-based means it rinses out with normal shampoo, no waxy buildup left behind. Our beard line leans natural because natural performs best there. Our hair products lean synthetic because synthetic wins here. Right ingredient for the job, no marketing gimmick.

How do you apply hair cream and pomade?

Both apply best to damp hair, not soaking and not bone-dry. Start with a dime-sized amount, emulsify it fully between your palms until it goes clear, then work it from back to front. Add more only if you need it — most men use too much. The Hair Cream sets pliable so you can restyle through the day; the Hair Pomade locks in firmer. For a long day, dampen your hands and run them through to reactivate the hold instead of piling on more product. If you want both finishes in your rotation, the cream-and-pomade pairing covers nearly every classic men's hairstyle.

What does "Lightly Scented" mean here?

Every product in this collection is Lightly Scented by design. That's a feature, not an oversight. O&G hair care is built to be the supporting cast for your cologne — a low-projection background note that won't fight whatever you've got on. You get a clean, subtle scent through the day; your cologne stays the headline.

Browsing for a gift or a full routine? The styling bundles and grooming kits in this collection pair the cream and pomade with the rest of the lineup, so a man can cover his whole shelf in one go. Still weighing pomade against paste, clay, or powder? The men's hair product decoder sorts them out — and our complete guide to men's grooming products covers the whole shelf, hair to beard to skin.

Unruly by nature. Refined by choice.